Author(s): Debbie Mayo-Smith
Email is one of the top channels for communication in business today. From interoffice memo's through to online newsletters, marketing emails and brochures - almost everything can be done by email. But plain text isn't quite suitable all the time. When you add a bit of colour and design to your emails, they become much easier and more enjoyable to read. So. Do you want to take your online communications from average to spectacular? Do you want to send great professional looking online newsletters to your clients, prospects and employees? You don?t need to go to expensive advertising or web development agencies or have the budget of large corporations. All you need is good to intermediate computer skills, perhaps web software and this fully illustrated step - by - step guide to show you how to do it even better than most professionals.
Section I ? Preparation Your Background Knowledge; Chapter 1 - Three Types of Email Templates You Can Send; Section II? Software You'll Need To Do It Well; Chapter 2 - Databases; Chapter 3 - Software for Designing your Email; Chapter 4 - Website Integration - What You Need To Know; Section III ?Building Your Template; Chapter 5 - Getting Started With Advanced Formatting; Chapter 6 - Working With Tables; Chapter 7- Adding Colour; Chapter 8 -Your Content and Links; Chapter 9 - A Last Few Words; Section IV Sending The Email - Your Distribution Methods; Chapter 10 - Sending - Your Distribution Choices; Chapter 11 - Preparation Before You Send; Appendix 1- How To Do A Word Email Merge; Appendix 2 - What About Publisher?