MoMA by the numbers: 100,000 members. 6 million visitors to the website annually. Additional visitors to its downtown NYC store, as well as its new store in Japan (opened Oct 2008). MoMA Modern Kids Mission: To encourage creativity and self-expression in every child. Inspired by the collections and educational programs of The Museum of Modern Art, the MMK brand intends to spark a greater appreciation of modern and contemporary art and design. Drawing on children's natural curiosity, it seeks to encourage creativity and self-expression. Aim of MoMA Modern Kids products: Encourage greater awareness of modern and contemporary art and design by providing an enjoyable, interactive experience. Tap into kids' natural curiosity and eagerness to express their creativity.