Author(s): Louise Fili
After vino, pasta and cheese, signs are Italy's most iconic product. Italy is the birthplace of the Western alphabet and beautiful signs are everywhere. From stone inscriptions and reliefs to neon lighting and illuminated glass, Graphica della Strada is a photographic diary of hundreds of restaurant, shop, hotel, street and advertising signs from cites and towns throughout Italy. Spare, ornate, or wildy fanciful, they are painted on glass, wood and metal; some are enamel, still others mosaic. From thousands of signs, photographed over two decades, renowned graphic designer Louise Fili curates a captivating collection of her colourful, whimsical, typographically inventive and often breathtaking favourites. Designers and Italophiles alike will be charmed by this visually stunning typographic love letter to Italy.
Louise Fili is director of Louise Fili Ltd, a New York-based design studio specializing in logo, package, restaurant, and book design. Formerly senior designer for Herb Lubalin, Louise Fili was art director of Pantheon Books from 1978 to 1989, where she designed close to 2000 book jackets. She has received Gold and Silver Medals from The Society of Illustrators and New York Art Directors Club, the Premio Grafico from the Bologna Book Fair, and three James Beard award nominations. Fili has taught and lectured on graphic design and typography, and her work is in the permanent collections of the Library of Congree, the Cooper Hewitt Museum, and the Bibliotheque Nationale. She was the recipient of a National Endowment for the Arts design grant.